Founder of Reimagine Media, narrative strategist
Julia Allison is a narrative strategist. The firm she founded, Reimagine Media, advises socially responsible organizations on crafting and communicating their stories and missions for maximum impact.
A Georgetown graduate in government, Julia served on Capitol Hill as the youngest full time legislative staffer in the 107th Congress. She then became a journalist, earning bylines in the New York Times, New York Magazine, Newsweek, and The Guardian. She was a regular columnist for Time Out New York and ELLE and wrote a syndicated column on technology and social media for Tribune Media. She also appeared hundreds of times as a commentator on CNN, MSNBC, ABC, NBC, CBS, Fox, MTV, and E, and had her own TV show on Bravo.
As social media rose, Julia began to merge her print and television media presence with viral presence on the new medium via strategic posts, video content, and sponsorships. In the words of Rolling Stone, in these years “she invented being an influencer” before there was a word for the role. At the age of 27, she was featured on the cover of WIRED magazine as a prototype for a new kind of media role. She has since been written about in the New York Times, Washington Post, Wall Street Journal, LA Times, Slate, New York Magazine, Rolling Stone, Forbes and dozens of other publications.
Sensing the emergent category, Julia co-founded a startup aimed at managing emerging social media talent. Ahead of its time, the company sunset. That experience led Julia into a sabbatical of self-exploration. Realizing that she would be fulfilled only by using what she had learned to promote meaningful social change, she founded Reimagine Media. After four years, she took time off at mid-career to pursue her MPA (the public-good MBA) at the Harvard Kennedy School. She graduates in May 2025.
Today, when she isn’t studying, Julia continues to teach and speak about narrative strategy to clients oriented towards social change.
Raised on the shores of Lake Michigan (just north of Chicago), she has lived in (and learned the cultures of) New York, Los Angeles, San Francisco, Washington, DC, and Ubud, Bali. She resides in Cambridge, Massachusetts, with her fiancé (soon husband), Noah Feldman.